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Global Brands and Consumer Ethnocentrism of Youth Soft Drink Consumers in Greater Jakarta, Indonesia



  ID Publisher : 0000010930
  Nama Jurnal : Asean Marketing Journal
  Pengarang : Hammam Haris Tasurru, Imam Salehudin
  Subjek : global brand, consumer ethnocentrism, purchase intention, youth consumer, soft drinks, Indonesia
  Edisi : 6 / 2 / Desember 2014


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