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The Timing Effects of Reward, Business Longevity, and Involvement on Consumers Responses to a Reward Program



  ID Publisher : 0000010927
  Nama Jurnal : Asean Marketing Journal
  Pengarang : Badri Munir Sukoco, Meng-Kuan Lai, Wan-Jou Weng
  Subjek : timing of reward, business longevity, involvement, perceived risk, and reward program
  Edisi : 7 / 1 / Juni 2015


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