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The Relationship between Brand Equity, Customer Satisfaction, and Brand Loyalty on Coffee Shop: Study of Excelso and Starbucks



  ID Publisher : 0000010925
  Nama Jurnal : Asean Marketing Journal
  Pengarang : Aries Susanty, Eirene Kenny
  Subjek : brand equity, consumer satisfaction, brand loyalty, SEM, Excelso, Starbucks
  Edisi : 7 / 1 / Juni 2015


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