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Socio-economic Classification and its Scope in Crafting Rural Segments



  ID Publisher : 0000010923
  Nama Jurnal : Asean Marketing Journal
  Pengarang : Rinalini Pathak Kakati, Shazeed Ahmed
  Subjek : socio-economic classification; segmentation; consumer durables; hybrid
  Edisi : 7 / 2 / Desember 2015


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