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The Quest for Inauthenticity:How Indonesian Bikers Co-Produce Value through Brand Camouflage



  ID Publisher : 0000010319
  Nama Jurnal : International Research Journal of Business Studies
  Pengarang : Bilson Simamora
  Subjek : Service dominant logic, brand camouflage, objective inauthenticity
  Edisi : 7 / 2 / Agustus 2014


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